More Bang For Your Apple Buck: iPhone 15 Pro Max Costs The Same As Vision Pro Accessories Plus Support Plan
Portfolio Pulse from Rounak Jain
Apple Inc. (AAPL) has opened pre-orders for its Vision Pro mixed reality headset, with accessories and support plan totaling $1,510. The cost of essential accessories and AppleCare+ is $1,200, equivalent to the price of an iPhone 15 Pro Max. Analyst Ming-Chi Kuo reports better than expected demand for Vision Pro, with sales between 160,000 to 180,000 units, but warns of potential demand drop-off. Jim Cramer expressed skepticism about the product's broad appeal due to its high price.
January 22, 2024 | 12:04 pm
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Apple's Vision Pro headset and accessories are now available for pre-order, with a total cost that rivals the company's high-end iPhone 15 Pro Max. Analysts report strong initial sales but potential future demand drop-off.
The news about Apple's Vision Pro headset and its pricing could have a neutral short-term impact on AAPL stock. While initial sales are strong, the high price point and analyst warnings about a potential drop in demand could balance investor sentiment. Jim Cramer's skepticism might also influence market perception, but Apple's track record with new product categories could mitigate negative views.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100