Apple's Vision Pro Hits Pre-Order Jackpot, But Analyst Warns Of Demand Dip Ahead Based On Crucial Metric
Portfolio Pulse from Ananya Gairola
Tech analyst Ming-Chi Kuo reported that Apple Inc.'s (AAPL) new Vision Pro headset sold 160,000 to 180,000 units in its first pre-order weekend. Despite the initial sell-out, Kuo warns of a potential demand dip as shipping times remained unchanged 48 hours after pre-orders opened. He contrasts this with popular iPhone models, which usually see shipping times increase as demand grows post-launch. Kuo suggests monitoring demand in other markets and application updates to assess changes. The Vision Pro is priced at $3,499 and is set to launch on Feb. 2. Kuo's previous estimates for 2024 shipments are 400,000–600,000 units, below market expectations of over 1 million units.
January 22, 2024 | 7:11 am
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Apple's Vision Pro headset saw strong initial pre-orders but may face a demand dip, as indicated by stable shipping times post-launch. The product's high price and Kuo's shipment estimates could influence investor sentiment.
The initial success of the Vision Pro pre-orders suggests a positive short-term impact on AAPL stock. However, the warning of a potential demand dip, along with the high price point of the product, could temper investor enthusiasm. Kuo's analysis and the comparison to iPhone demand patterns provide a cautious outlook, which may lead to a neutral short-term impact on the stock as the market digests this information and awaits further demand indicators post-launch.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 90