Tim Cook Shares BTS Of Apple's Next Big Bet As Vision Pro Pre-Orders Are Now Live
Portfolio Pulse from Rounak Jain
Apple Inc.'s CEO Tim Cook shared a behind-the-scenes video showcasing the manufacturing process of the new Vision Pro headset, as pre-orders begin with deliveries starting February 2. The Vision Pro, a spatial computing device, is priced from $3,499 to $3,899 depending on storage capacity, with additional costs for accessories and AppleCare+. Repairs can cost up to $2,399. The device features a Micro-OLED 3D display, Apple M2 chip, multiple camera systems, dynamic head-tracking audio, and a battery life of up to 2.5 hours.
January 20, 2024 | 5:48 am
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Apple Inc. has started pre-orders for its new Vision Pro headset, which could drive revenue growth and potentially impact AAPL stock positively in the short term due to consumer interest in the new product.
The launch of a new high-profile product like the Vision Pro typically generates significant consumer interest and media attention, which can lead to increased sales and revenue. Given the premium pricing and the innovative features of the headset, it is likely to attract early adopters and tech enthusiasts, potentially leading to a positive impact on Apple's stock price in the short term. However, the actual sales performance and consumer reception of the product will be key factors in determining the lasting impact on the stock.
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