'CBS Sports Chiefs Reveal The Las Vegas Sphere Will Be Used In Their Coverage Of The NFL Showpiece' - DailyMail
Portfolio Pulse from Benzinga Newsdesk
CBS Sports plans to use the Las Vegas Sphere's high-resolution LED screen for its Super Bowl LVIII broadcast coverage. The Sphere, an entertainment venue with a massive LED display, opened last September near the Las Vegas Strip. CBS's coverage will include the Super Bowl-designed Sphere, which was featured in a promotional video at the 'Beyond the Big Game' exhibition in New York City. The Sphere can display designs for various events and was notably used during U2's concert and the Formula 1 Las Vegas Grand Prix. CBS expects over 100 million viewers for the Super Bowl on February 11.
January 19, 2024 | 6:33 pm
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POSITIVE IMPACT
The Sphere, potentially referenced as SPHR, is highlighted for its role in CBS Sports' Super Bowl LVIII coverage, which could increase visibility and interest in the venue.
The Sphere's involvement in the Super Bowl broadcast by CBS Sports could lead to increased exposure and interest in the venue, which may positively impact its perceived value and any associated stocks. The Sphere's unique LED screen technology and its use in high-profile events like the Super Bowl could attract more events and visitors, potentially benefiting its financial performance.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80