MGM Alternative And Global Esports Federation Announce Deal To Create Esports-Related Content
Portfolio Pulse from Benzinga Newsdesk
MGM Alternative has partnered with the Global Esports Federation to create content focused on the Global Esports Games, esports athletes, and gaming lifestyle. This collaboration aims to capitalize on the growing popularity of esports and related content.
January 19, 2024 | 3:08 pm
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While not directly involved in the deal, Amazon may experience indirect benefits due to its ownership of Twitch, a leading platform for esports streaming which could see increased content and viewership.
Amazon, through Twitch, stands to benefit from increased esports content as it is a major platform for streaming such events. The deal between MGM Alternative and the Global Esports Federation could lead to more engaging content and a larger audience on Twitch, which may positively impact Amazon's advertising revenue and platform engagement.
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