New And Returning Apple Card Users Score Exclusive Subscription Deals Until Jan. 31
Portfolio Pulse from Rounak Jain
Apple Inc. (AAPL) is offering new and qualified returning Apple Card users up to three months of free subscription to services like Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, and Apple News+. The promotion excludes iCloud plans and Apple One bundle subscriptions and is valid until January 31. Current subscribers are not eligible. The collaboration with Sony Group Corp. (SONY) includes a past promotion offering PlayStation 5 owners a six-month Apple Music subscription.
January 19, 2024 | 12:37 pm
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POSITIVE IMPACT
Apple Inc. is enticing new and returning users with free subscriptions to its services, potentially increasing user engagement and service revenue after the promotional period.
The promotion is likely to attract new users and re-engage former users, which could lead to increased service usage and revenue growth once the free period ends. This positive impact is somewhat offset by the exclusion of current subscribers and certain services.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90
NEUTRAL IMPACT
Sony Group Corp. previously partnered with Apple to offer free Apple Music subscriptions to PlayStation 5 owners, indicating a collaborative relationship that could benefit both companies.
While the article mentions a past promotion between Sony and Apple, there is no direct indication of a current or future impact on Sony's stock price due to this specific Apple Card promotion.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 50