MrBeast's '$1 Car vs $100,000,000 Car' Video On Elon Musk's X Has Received Over 100M Views — Is It A Success?
Portfolio Pulse from Ananya Gairola
MrBeast's video on Elon Musk's X platform, '$1 Car vs $100,000,000 Car', has garnered over 100 million views in less than a week. Skepticism arises due to X's view count policy, which counts multiple non-unique views. MrBeast's decision to post on X versus YouTube, owned by Alphabet Inc. (GOOG, GOOGL), is highlighted by his statement that even a billion views on X wouldn't fund his video production costs. The impact of X's Creator Ads Revenue Sharing initiative on MrBeast's earnings is yet to be determined.
January 19, 2024 | 3:47 am
News sentiment analysis
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NEUTRAL IMPACT
MrBeast's experiment with X's ad revenue may influence his platform choice, potentially impacting YouTube's content creator ecosystem and Alphabet Inc.'s revenue from content creators.
While MrBeast's video on X has received significant views, his statement about the high cost of video production and reliance on YouTube's revenue model suggests a continued preference for YouTube. However, the success of X's ad revenue model could influence other creators, potentially affecting YouTube's market share and Alphabet Inc.'s revenue in the long term.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
MrBeast's experiment with X's ad revenue may influence his platform choice, potentially impacting YouTube's content creator ecosystem and Alphabet Inc.'s revenue from content creators.
While MrBeast's video on X has received significant views, his statement about the high cost of video production and reliance on YouTube's revenue model suggests a continued preference for YouTube. However, the success of X's ad revenue model could influence other creators, potentially affecting YouTube's market share and Alphabet Inc.'s revenue in the long term.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50