Sabre, Hawaiian Airlines Sign Multi-year Distribution Agreement; This New Agreement Also Provides Closure To Litigation Between Both Companies, No Terms Disclosed
Portfolio Pulse from Benzinga Newsdesk
Sabre Corporation and Hawaiian Airlines have entered into a multi-year distribution agreement, which also resolves previous litigation between the two companies. The terms of the agreement were not disclosed. The deal allows travel agencies using Sabre's global distribution system to access Hawaiian Airlines' content, including NDC and traditional EDIFACT formats.
January 18, 2024 | 10:49 pm
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POSITIVE IMPACT
Hawaiian Airlines' new distribution agreement with Sabre Corporation may enhance the airline's visibility and booking potential through Sabre's extensive travel agency network.
By making its content available through Sabre's GDS, Hawaiian Airlines could see an increase in bookings and a broader reach to customers via travel agencies. This could positively impact revenue and market presence.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Sabre Corporation's new multi-year agreement with Hawaiian Airlines could potentially increase the company's content distribution and resolve legal disputes, which may be viewed positively by investors.
The agreement with Hawaiian Airlines is likely to expand Sabre's distribution capabilities and content offerings, which could attract more travel agencies to its platform. The resolution of litigation removes legal uncertainties and could improve investor sentiment.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80