Safilo Group And Levi Strauss & Co. Announce The Renewal Of Their Global Eyewear Licensing Agreement
Portfolio Pulse from Benzinga Newsdesk
Safilo Group and Levi Strauss & Co. have announced the renewal of their global eyewear licensing agreement until the end of 2029. The partnership leverages Levi's strong brand and global distribution network in Europe, North America, and Asia. Both companies share a commitment to sustainability and aim to cater to the contemporary segment and younger generations.
January 18, 2024 | 4:53 pm
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Levi Strauss & Co. has renewed its eyewear licensing agreement with Safilo Group, ensuring continued global distribution and reinforcing its lifestyle brand portfolio.
The renewal of the licensing agreement with Safilo Group is likely to have a positive impact on Levi Strauss & Co.'s stock in the short term due to the extended partnership's potential to enhance brand visibility and sales. The emphasis on sustainability and targeting the younger demographic could also positively influence the company's image and future growth prospects.
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