No Netflix App On Apple Vision Pro, Streaming Giant Says You Can Watch Content This Way Instead
Portfolio Pulse from Ananya Gairola
Apple Inc.'s (AAPL) upcoming Vision Pro will not feature a Netflix Inc. (NFLX) app, as Netflix has opted not to develop one. Instead, Netflix suggests users watch content via the web browser on the device. This decision could impact Apple's marketing strategy for the Vision Pro, which emphasizes entertainment content and is priced at $3,499. Netflix previously created an app for Meta Platforms Inc.'s (META) Quest headsets but has not updated it in years. Apple's Vision Pro will still offer content from other platforms like Disney+, HBO Max, Peacock, ESPN, and Amazon Prime Video.
January 18, 2024 | 1:54 am
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NEUTRAL IMPACT
Netflix's existing but outdated app for Meta's Quest headsets contrasts with its decision not to develop an app for Apple's Vision Pro.
The mention of Netflix's outdated app for Meta's Quest headsets indicates that Netflix has previously engaged with VR platforms, but the lack of updates and the decision not to support Apple's new device suggest a limited impact on Meta's stock. It's a neutral piece of information that is unlikely to influence Meta's stock price in the short term.
CONFIDENCE 65
IMPORTANCE 30
RELEVANCE 40
NEUTRAL IMPACT
Netflix's decision not to develop an app for Apple's Vision Pro may reflect a cautious approach to new technology, but it maintains accessibility through web browsers.
Netflix's decision not to create a dedicated app for the Vision Pro does not necessarily indicate a negative impact on its stock, as users can still access content via the web. However, it does show Netflix's cautious stance towards investing in apps for new and unproven platforms, which could be seen as a neutral move by investors.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 60
NEGATIVE IMPACT
Apple's Vision Pro lacking a Netflix app could negatively affect its appeal to consumers looking for a comprehensive entertainment experience, potentially impacting sales.
The absence of a Netflix app on Apple's new Vision Pro could be seen as a drawback for consumers who consider Netflix a key part of their entertainment ecosystem. This might lead to some hesitation in purchasing the device, especially given its high price point, and could have a short-term negative impact on Apple's stock.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 80