LiveRamp To Acquire Habu; Transaction Valued At ~$200M In Cash And Stock
Portfolio Pulse from Benzinga Newsdesk
LiveRamp, a data connectivity platform, has announced its intention to acquire Habu, a data clean room software provider, in a deal valued at approximately $200 million, to be paid in a combination of cash and stock.
January 17, 2024 | 9:36 pm
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LiveRamp's acquisition of Habu for approximately $200 million in cash and stock could potentially enhance its product offerings and market position, which may be viewed positively by investors.
The acquisition of Habu by LiveRamp is likely to be seen as a strategic move to strengthen its data connectivity solutions, which could lead to potential revenue growth and market expansion. This may be perceived positively by investors in the short term, potentially leading to an increase in LiveRamp's stock price.
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