Dutch Bros Inc. Announces Expanded Operations Support Center in Phoenix, Arizona; Anticipates Shifting ~40% Of Its Total Support Staff To Its Phoenix, Az Office By January 1, 2025
Portfolio Pulse from Benzinga Newsdesk
Dutch Bros Inc. (NYSE:BROS) announced plans to expand its operations support center in Phoenix, Arizona, with the intention to relocate approximately 40% of its total support staff there by January 1, 2025. The move is strategic, aiming to strengthen the company's operations as it targets a long-term goal of over 4,000 shops. CEO Christine Barone highlighted the importance of relationships and connectivity for the brand's growth. The company will provide more details in its Q4 and Full-Year 2023 earnings call. Despite the expansion, Dutch Bros will maintain a significant presence in Grants Pass, Oregon, including its roasting facility and several support operations.

January 17, 2024 | 9:15 pm
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Dutch Bros Inc. is expanding its Phoenix support center, planning to shift 40% of its support staff by 2025 to enhance operational efficiency and talent acquisition as it grows towards 4,000+ shops.
The expansion of the operations support center in Phoenix is a significant strategic move for Dutch Bros, indicating a focus on growth and operational efficiency. The relocation of a substantial portion of the support staff is likely to be viewed positively by investors as it suggests a commitment to scaling operations and improving connectivity. The anticipation of more details in the upcoming earnings call may also generate investor interest. However, the impact is not immediate as the full transition is planned by 2025.
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