'Google To Tweak Search Results To Comply With EU Tech Rules' - Reuters News
Portfolio Pulse from Benzinga Newsdesk
Google, part of Alphabet Inc. (GOOGL.O), is set to adjust its search results to comply with the EU's Digital Markets Act (DMA) by March 7. This includes promoting comparison sites more prominently and allowing business users to access their data on Google's platform. Changes will also involve testing a dedicated space for comparison sites in categories like hotels, and removing some features like the Google Flights unit. Additionally, Android users will be able to switch default search engines or browsers more easily, and European users will see a new consent banner for data sharing for targeted ads. Google expressed concerns that the DMA rules might limit choices for consumers and businesses in Europe.
January 17, 2024 | 3:04 pm
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Google's compliance with the EU's DMA may lead to changes in its search engine's functionality and user experience, potentially impacting user engagement and ad revenue.
Google's adjustments to its search engine to comply with the EU's DMA could lead to a less integrated user experience and potentially reduce the prominence of Google's own services, which may negatively impact ad revenue in the short term. The removal of features like Google Flights could also affect specific revenue streams. However, the long-term impact will depend on user and business response to the changes.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 90
NEUTRAL IMPACT
The Vanguard FTSE Europe ETF (VGK) may experience indirect effects due to the broader implications of the EU's DMA on European tech companies and market dynamics.
While the Vanguard FTSE Europe ETF (VGK) is not directly mentioned in the article, the ETF includes a variety of European companies that could be affected by the DMA. The impact on VGK will depend on how the broader European tech sector adapts to the new regulations and whether it affects the performance of the companies within the ETF's portfolio.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 50