Viant Technology Integrates With PurpleLab; Viant To Leverage PurpleLab's Database To Provide Advertisers With Healthcare Analytics
Portfolio Pulse from Benzinga Newsdesk
Viant Technology has integrated with PurpleLab to enhance its healthcare advertising services by leveraging PurpleLab's database. This integration aims to set a new standard for measurement solutions and advanced analytics in the healthcare advertising sector.
January 17, 2024 | 2:20 pm
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Viant Technology, which may be referred to by its ticker symbol DSP, has partnered with PurpleLab to improve its healthcare advertising analytics. This could enhance Viant's product offering and potentially attract more advertisers to its platform.
The integration with PurpleLab is likely to be viewed positively by the market as it enhances Viant Technology's capabilities in the growing healthcare advertising sector. This could lead to increased usage of Viant's platform by advertisers seeking advanced analytics, potentially improving the company's revenue and market position in the short term.
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