Perion Integrates Amazon Publisher Services (APS) Through The Vidazoo Platform To Expand Reach of High-Quality Demand To More Publishers
Portfolio Pulse from Benzinga Newsdesk
Perion Network Ltd. has integrated Amazon Publisher Services (APS) through its Vidazoo platform, aiming to expand the reach of high-quality advertising demand to more publishers. This integration is expected to enhance the monetization capabilities for publishers by connecting them with Amazon's demand-side platform.
January 17, 2024 | 12:12 pm
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POSITIVE IMPACT
Perion Network's integration with Amazon Publisher Services through Vidazoo could lead to increased revenue from enhanced publisher monetization and access to Amazon's demand-side platform.
The integration of APS with Perion's Vidazoo platform is likely to be viewed positively by investors as it can potentially increase the company's ad inventory quality and demand, leading to higher revenues. The partnership with a tech giant like Amazon could also provide a competitive edge in the ad tech market.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 80