Your 'Secret Search History' Isn't So Secret: $5B Settlement Couldn't Buy Google Incognito Mode's Disguise
Portfolio Pulse from Benzinga Neuro
Google (NASDAQ:GOOGL) has been tracking user activity in incognito mode, contrary to previous assurances of privacy. A 2020 class-action lawsuit led to a $5 billion settlement in 2023, without Google admitting wrongdoing. Google updated the incognito mode disclaimer to clarify that user activity is still tracked, raising privacy concerns.
January 17, 2024 | 10:58 am
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Google's admission of tracking in incognito mode despite a $5B settlement could raise privacy concerns and potentially affect user trust and regulatory scrutiny.
The news about Google tracking user activity in incognito mode could negatively impact the company's reputation, leading to a potential decrease in user trust. This could also attract further regulatory attention, which may result in a short-term negative impact on Google's stock price.
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