Peacock Has Most Livestreamed Event In U.S. History With NFL Playoffs Exclusive: Can Comcast Stock Benefit?
Portfolio Pulse from Chris Katje
Comcast Corporation's Peacock streamed the most-watched livestreamed event in U.S. history with the NFL Playoffs game between the Miami Dolphins and Kansas City Chiefs. The game averaged 23 million viewers and peaked at 24.6 million. Comcast also aired the Cleveland Browns vs. Houston Texans game, which was the most-watched Saturday NFL Wild Card game on NBC since 2014. The NFL's move towards streaming exclusives, including Amazon's 'Thursday Night Football', indicates a shift in how fans consume sports. Comcast benefits from strong NFL viewership, with six of the top 10 most-watched primetime broadcasts in 2023. The company has one more NFL Playoffs game to air and will report Q4 financial results on Jan. 25, which may reflect the impact of NFL rights on its performance.
January 16, 2024 | 5:54 pm
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NEUTRAL IMPACT
Fox Corp aired NFL Playoffs games, contributing to its sports broadcasting presence, but the article does not provide specific data to assess the direct impact on its stock.
While Fox Corp's airing of NFL Playoffs games supports its sports broadcasting portfolio, the lack of specific viewership data or financial impact in the article makes it challenging to predict the short-term impact on its stock.
CONFIDENCE 60
IMPORTANCE 50
RELEVANCE 40
NEUTRAL IMPACT
Fox Corp aired NFL Playoffs games, contributing to its sports broadcasting presence, but the article does not provide specific data to assess the direct impact on its stock.
While Fox Corp's airing of NFL Playoffs games supports its sports broadcasting portfolio, the lack of specific viewership data or financial impact in the article makes it challenging to predict the short-term impact on its stock.
CONFIDENCE 60
IMPORTANCE 50
RELEVANCE 40
NEUTRAL IMPACT
Paramount Global aired NFL Playoffs games, which may enhance its sports broadcasting profile, but the article does not provide specific data to assess the direct impact on its stock.
Paramount Global's involvement in airing NFL Playoffs games may bolster its broadcasting credentials, yet without detailed viewership or financial data in the article, the short-term impact on its stock remains uncertain.
CONFIDENCE 60
IMPORTANCE 50
RELEVANCE 40
NEUTRAL IMPACT
Paramount Global aired NFL Playoffs games, which may enhance its sports broadcasting profile, but the article does not provide specific data to assess the direct impact on its stock.
Paramount Global's involvement in airing NFL Playoffs games may bolster its broadcasting credentials, yet without detailed viewership or financial data in the article, the short-term impact on its stock remains uncertain.
CONFIDENCE 60
IMPORTANCE 50
RELEVANCE 40
POSITIVE IMPACT
Amazon's 'Thursday Night Football' games showed strong viewership, indicating success in its sports streaming endeavors, which may contribute positively to its stock.
Amazon's successful viewership numbers for 'Thursday Night Football' suggest that its investment in NFL streaming rights is paying off, which could have a favorable impact on its stock as it demonstrates the company's ability to attract and engage viewers in the competitive streaming market.
CONFIDENCE 65
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Comcast's Peacock service streamed the most-watched livestreamed event in U.S. history with the NFL Playoffs game, potentially boosting its subscriber base and strengthening its position in sports broadcasting.
The historic viewership numbers for the NFL Playoffs game streamed on Peacock suggest a positive impact on Comcast's subscriber growth and brand value. The upcoming earnings report will likely provide further insights into the financial benefits of their NFL rights and streaming strategy.
CONFIDENCE 75
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Walt Disney Co's ESPN acquired media rights to Super Bowl LXI and LXV, marking the first time it will air the big game, which could enhance its sports broadcasting portfolio.
Securing Super Bowl media rights is a significant achievement for ESPN and Disney, likely to attract a large audience and advertising revenue, positively impacting Disney's stock in the short term.
CONFIDENCE 70
IMPORTANCE 70
RELEVANCE 60