It's Not YouTube, It's Ad-Blockers: Why Are Your Videos Buffering Too Slow?
Portfolio Pulse from Rounak Jain
YouTube has clarified that recent user-reported slowdowns and buffering issues are not due to its ad-blocker detection efforts, but rather due to a recent update of third-party ad-blocker extensions, specifically AdBlock and AdBlock Plus. The issue is separate from YouTube's anti-adblocker measures implemented in August 2023. YouTube encourages users to subscribe to YouTube Premium to avoid ads, with prices starting at $13.99 per month.
January 16, 2024 | 11:16 am
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NEUTRAL IMPACT
Alphabet Inc.'s YouTube faced user complaints about video buffering, which was clarified to be due to third-party ad-blocker updates, not YouTube's ad-blocker detection. This clarification may reduce user frustration and misinformation.
The news clarifies the cause of YouTube's performance issues, which may alleviate concerns among users and investors. However, as the issue is not directly related to YouTube's own technology or business practices, the impact on Alphabet's stock (GOOG) is likely to be neutral in the short term.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 80
NEUTRAL IMPACT
Alphabet Inc.'s YouTube faced user complaints about video buffering, which was clarified to be due to third-party ad-blocker updates, not YouTube's ad-blocker detection. This clarification may reduce user frustration and misinformation.
The news clarifies the cause of YouTube's performance issues, which may alleviate concerns among users and investors. However, as the issue is not directly related to YouTube's own technology or business practices, the impact on Alphabet's stock (GOOGL) is likely to be neutral in the short term.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 80