Apple's Walled Garden Might Soon Open Gates For European iPhone And iPad Users To Sideload Apps
Portfolio Pulse from Rounak Jain
Apple Inc. (AAPL) is reportedly preparing to allow sideloading of apps on iPhones and iPads in Europe to comply with the EU's Digital Markets Act (DMA). The company has until March 7 to adjust its App Store model and is working on a way to split the App Store between the EU and the rest of the world. This follows Apple CEO Tim Cook's meeting with EU antitrust chief Margrethe Vestager and ongoing EU antitrust investigations into Apple's businesses.
January 16, 2024 | 8:49 am
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Apple Inc. is expected to allow sideloading of apps in Europe, which could impact the company's control over its ecosystem and potentially its revenue from the App Store.
Allowing sideloading could lead to a decrease in App Store revenue, as users may opt for third-party app stores. However, the impact is limited to Europe and it's unclear how much revenue might be affected. The company's large size and diverse revenue streams may mitigate the impact.
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