Sportradar Launches FanID Connecting Rightsholders And Brands with Sports Fans In Post-Cookie World
Portfolio Pulse from Benzinga Newsdesk
Sportradar has launched FanID, a data clean room that enables rightsholders and brands to connect with sports fans in a privacy-compliant manner, in anticipation of the removal of third-party cookies in 2024. This solution uses confidential cloud computing technology to allow collaboration on first-party datasets, offering a secure way to engage with sports fans at scale.

January 16, 2024 | 8:48 am
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POSITIVE IMPACT
Sportradar's launch of FanID could position the company as a leader in sports marketing data solutions, especially with the upcoming removal of third-party cookies. This innovation may attract new partnerships and clients, potentially boosting the company's revenue and market share.
The launch of FanID by Sportradar directly impacts the company by potentially increasing its attractiveness to rightsholders and brands looking for new marketing solutions in the sports industry. As the market adapts to privacy changes, Sportradar's solution is timely and could lead to increased revenue and market share. The confidence in this analysis is high due to the clear connection between the product launch and the company's core business.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80