MrBeast Is Testing Ad Revenue On Elon Musk's X After Saying Twitter Compensation 'Wouldn't Fund A Fraction' Of Videos He Makes
Portfolio Pulse from Ananya Gairola
Content creator MrBeast has posted a video on Elon Musk's X (formerly Twitter) to test ad revenue potential, after stating that Twitter's compensation wouldn't cover his video production costs. Musk highlighted the post, marking it as the first MrBeast video on X. MrBeast plans to share the ad revenue results next week. His YouTube channel remains his primary platform, with 231 million subscribers and over 211 million views on the same video.
January 16, 2024 | 2:15 am
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NEUTRAL IMPACT
MrBeast continues to prioritize YouTube (owned by Alphabet Inc.) for video uploads due to its ability to fund his content, despite testing ad revenue on Elon Musk's X.
While MrBeast's experiment on X could be seen as exploring alternatives, his commitment to YouTube suggests that Alphabet's platform remains the primary source of his revenue. This news does not indicate a shift in MrBeast's platform preference, thus the short-term impact on Alphabet's stock is likely neutral. However, the relevance is high due to the direct mention and the importance of MrBeast as a major content creator.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 70