The stock price of GNS has fallen sharply as a result of the public offering being priced below the current trading price, which indicates dilution of value for current shareholders. This is a common reaction in the market when new shares are issued at a discount. The short-term impact is negative as investors adjust to the new share price and the increased number of shares outstanding. The involvement of the CEO in converting his loan into securities may provide some confidence to investors, but it is unlikely to offset the negative sentiment around the dilution.