Fitness In 2024: If You're Going To 'Just Do It' — Do It Together
Portfolio Pulse from Neil Dennis
The article discusses the trend of partnering up for fitness in 2024, highlighting the potential investment opportunities in fitness-related companies. Gym memberships are on the rise, benefiting Planet Fitness (NYSE:PLNT), which promotes workouts with a gym buddy. F45 Training (OTC:FXLV) offers community training classes. Peloton Interactive (NASDAQ:PTON) has partnered with TikTok for custom content, causing its shares to jump despite its low valuation. Nike (NYSE:NKE) and Lululemon Athletica (NASDAQ:LULU) provide athletic apparel, with Nike's shares potentially at a good value and Lululemon's shares falling after a strong 2023. Under Armour (NYSE:UA) offers hiking and waterproof gear, with its shares possibly undervalued.
January 12, 2024 | 2:00 pm
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POSITIVE IMPACT
F45 Training offers community training classes, aligning with the trend of group fitness, which may attract more clients.
The trend towards group fitness and high-intensity interval training (HIIT) could lead to increased demand for F45 Training's classes, potentially boosting its short-term revenue and stock performance.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Nike, as a leader in athletic apparel, might see its shares as a good value after a warning of softer second-half sales.
Nike's position as a global leader in athletic apparel and the potential undervaluation of its shares following a sales warning could make it an attractive investment, possibly leading to a short-term increase in stock price.
CONFIDENCE 70
IMPORTANCE 70
RELEVANCE 75
POSITIVE IMPACT
Planet Fitness promotes working out with a partner, which could drive gym memberships and potentially increase its share price.
The rise in gym memberships during the new year and the promotion of partner workouts by Planet Fitness could lead to increased revenue and a positive impact on the stock price in the short term.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Under Armour's shares could be undervalued, offering hiking and waterproof gear for outdoor fitness enthusiasts.
Under Armour's specialization in hiking boots and waterproof gear, coupled with its current low share price, could make it an attractive investment if the market recognizes the brand's value, potentially leading to a short-term rise in stock price.
CONFIDENCE 65
IMPORTANCE 60
RELEVANCE 70
NEUTRAL IMPACT
Lululemon's shares have fallen in 2024 after a strong 2023, but its high-end sports apparel could still attract fashion-conscious consumers.
Lululemon's drop in share price after an outstanding previous year could present a buying opportunity, but the short-term impact is uncertain due to the recent decline.
CONFIDENCE 65
IMPORTANCE 65
RELEVANCE 70
NEUTRAL IMPACT
Peloton's partnership with TikTok and its feature for remote group workouts could attract users, but its low valuation indicates financial challenges.
While the partnership with TikTok and the Peloton Sessions feature could increase user engagement, the company's low valuation and focus on regaining profitability suggest a cautious short-term outlook for the stock.
CONFIDENCE 65
IMPORTANCE 75
RELEVANCE 80