Microsoft Unveils New Generative AI And Data Solutions Across The Shopper Journey, Offering Copilot Experiences Through Microsoft Cloud For Retail
Portfolio Pulse from Benzinga Newsdesk
Microsoft Corp. announced new generative AI and data solutions for retailers, enhancing the Microsoft Cloud for Retail. These solutions include copilot templates on Azure OpenAI Service for personalized shopping experiences, retail data solutions in Microsoft Fabric, copilot features in Dynamics 365 Customer Insights, and the launch of Retail Media Creative Studio. The AI tools aim to improve customer engagement, store associate productivity, and marketing campaign effectiveness. Canadian Tire Corp. plans to launch an AI shopping assistant using Azure OpenAI Service. Microsoft Experience Centers will also implement copilot templates for store associates. New features in Dynamics 365 Customer Insights and Retail Media Creative Studio will be available for preview in early 2024.
January 11, 2024 | 4:01 pm
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Microsoft's announcement of new AI and data solutions for retailers is likely to bolster its position in the retail technology sector, potentially increasing the adoption of its cloud services and enhancing its revenue streams.
The introduction of innovative AI solutions for retailers is a significant development that can attract more customers to Microsoft's cloud services, leading to increased usage and revenue. The positive impact on Microsoft's stock is likely due to the potential for expanded market share and customer base in the retail sector.
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IMPORTANCE 90
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