'Mastercard Announces Development Of Inclusive AI Tool To Provide Personalized, Real-time Assistance To Small Business Community'
Portfolio Pulse from Benzinga Newsdesk
Mastercard is developing an AI tool called Mastercard Small Business AI to provide personalized, real-time assistance to small business owners. The tool aims to offer mentorship and guidance, addressing the challenges faced by entrepreneurs. It will utilize Generative AI for a conversational experience and draw on diverse content sources, including a global media coalition with Blavity Media Group, Group Black, Newsweek, and TelevisaUnivision. The AI tool will be piloted in the U.S. and is planned to expand internationally. Mastercard's commitment to small businesses is reinforced by this initiative, which complements their suite of business solutions.

January 11, 2024 | 2:12 pm
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Mastercard is creating an AI tool to support small businesses, leveraging partnerships and diverse content to provide mentorship. This initiative aligns with Mastercard's strategy to empower entrepreneurs and may enhance its reputation and product offerings.
The development of Mastercard Small Business AI is likely to have a positive short-term impact on Mastercard's stock (MA) as it demonstrates the company's ongoing innovation and commitment to supporting small businesses. The initiative could improve customer engagement and loyalty, potentially leading to increased usage of Mastercard's services among small business owners. The collaboration with diverse media groups also highlights Mastercard's focus on inclusivity, which may positively influence its brand image and attract socially conscious investors.
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