Tennis Australia Selects Magnite For Programmatic Advertising And Implements Demand Manager
Portfolio Pulse from Benzinga Newsdesk
Tennis Australia has chosen Magnite, a leading provider of programmatic advertising, to manage its advertising efforts. They have implemented Magnite's Demand Manager to streamline and optimize their ad placements.
January 10, 2024 | 8:03 pm
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Magnite, Inc. (MGNI) has been selected by Tennis Australia for programmatic advertising services, potentially increasing its market presence and revenue streams.
The partnership with Tennis Australia is likely to have a positive impact on Magnite's stock in the short term as it represents an expansion of their client base and could lead to increased usage of their Demand Manager platform. This could result in higher revenues and a strengthened position in the programmatic advertising market.
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