HanesBrands And The Georgia Institute Of Technology Extend Long-Term Apparel Partnership
Portfolio Pulse from Benzinga Newsdesk
HanesBrands (NYSE:HBI) has extended its exclusive rights partnership with Georgia Tech, maintaining its position as the world's largest supplier of collegiate fan apparel. The multiyear extension grants HanesBrands exclusive rights to Georgia Tech fanwear in the mass retail channel. The partnership is part of a broader relationship with over two dozen elite schools and includes brands like Champion, Alternative Apparel, and ComfortWash.
January 10, 2024 | 1:31 pm
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HanesBrands extends its partnership with Georgia Tech, ensuring continued exclusive rights to produce and sell Georgia Tech fanwear in mass retail channels, which may boost sales and brand visibility.
The extension of the partnership with Georgia Tech is likely to have a positive impact on HanesBrands' sales in the collegiate fan apparel segment. The deal ensures the company retains exclusive rights in a key retail channel, potentially increasing revenue and enhancing the brand's association with collegiate sports. The confidence in this analysis is high due to the direct mention of the partnership and its implications for HanesBrands' product offerings and market position.
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RELEVANCE 100