Amazon Reveals Buy With Prime For Salesforce Commerce Cloud Integration; Buy With Prime For Salesforce To Start Rolling Out Today
Portfolio Pulse from Benzinga Newsdesk
Amazon has announced the integration of Buy With Prime for Salesforce Commerce Cloud, which will start rolling out today. This integration allows Salesforce merchants to incorporate Buy with Prime into their shopping experience seamlessly. It also introduces new features such as the ability for customers to search and filter for Prime eligible items and to purchase both Prime eligible and other items in a single order.
January 10, 2024 | 12:01 pm
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POSITIVE IMPACT
Amazon's integration with Salesforce Commerce Cloud could enhance the appeal of Buy with Prime, potentially increasing its usage and revenue.
The integration of Buy with Prime into Salesforce Commerce Cloud is likely to make the service more accessible and convenient for merchants, which could lead to increased adoption and usage. This, in turn, may positively impact Amazon's revenue from its Prime services in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Salesforce's integration with Amazon's Buy with Prime may enhance its Commerce Cloud offering, potentially attracting more merchants and increasing platform engagement.
By integrating with Amazon's Buy with Prime, Salesforce Commerce Cloud is enhancing its value proposition to merchants. This could lead to increased adoption of Salesforce's platform by merchants seeking to leverage Amazon's vast customer base and Prime ecosystem, which may have a positive short-term impact on Salesforce's stock.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70