EXCLUSIVE: Gary Vee Writing First Children's Book, VeeFriends Continuing To Build Characters, IP — 'This Isn't Just About Storytelling'
Portfolio Pulse from Chris Katje
Gary Vaynerchuk, also known as Gary Vee, announced a children's book deal with HarperCollins Publishers, a unit of News Corporation (NASDAQ:NWS) (NASDAQ:NWSA). The book, 'Meet Me in the Middle,' features characters from his VeeFriends NFT collections and aims to teach traits like patience and eagerness. VeeFriends has partnered with various companies and is expanding its brand through content, partnerships, and collectibles. VeeFriends Series 1 and Series 2 NFTs have floor prices of 1.9 Ethereum and 0.12 Ethereum, respectively.
January 09, 2024 | 5:00 pm
News sentiment analysis
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POSITIVE IMPACT
News Corporation's HarperCollins Publishers unit has secured a deal with Gary Vee for a children's book featuring VeeFriends characters. This could enhance the publisher's portfolio and attract the NFT community.
The partnership with a high-profile entrepreneur like Gary Vee and the integration of popular NFT characters into children's literature could generate significant interest and sales, positively impacting News Corporation's stock in the short term.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
News Corporation's HarperCollins Publishers unit has secured a deal with Gary Vee for a children's book featuring VeeFriends characters. This could enhance the publisher's portfolio and attract the NFT community.
The partnership with a high-profile entrepreneur like Gary Vee and the integration of popular NFT characters into children's literature could generate significant interest and sales, positively impacting News Corporation's stock in the short term.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70