Falcon's Beyond Global Strikes Deal With Hershey; Falcon To Conceive And Develop Hershey-Branded Location Based Entertainment Experiences In U.S. And International Markets
Portfolio Pulse from Benzinga Newsdesk
Falcon's Beyond Global has entered into an agreement with Hershey to create and develop Hershey-branded location-based entertainment experiences in various markets, including the U.S. and internationally. This deal grants Falcon's Beyond the licensing rights to develop these venues, which will combine retail and entertainment, known as 'retailtainment', featuring Hershey's brand.
January 09, 2024 | 2:32 pm
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POSITIVE IMPACT
Falcon's Beyond Global has secured a deal with Hershey to develop branded entertainment venues, which could lead to increased business opportunities and revenue growth.
The news of Falcon's Beyond Global (FBYD) securing a deal with Hershey is expected to have a positive short-term impact on its stock. The agreement to develop Hershey-branded entertainment experiences could lead to significant business expansion and revenue potential, which is likely to be viewed favorably by investors.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90
POSITIVE IMPACT
Hershey has partnered with Falcon's Beyond Global to develop location-based entertainment experiences, which could enhance brand visibility and customer engagement for Hershey.
The partnership with Falcon's Beyond Global is likely to have a positive impact on Hershey's stock (HSY) in the short term due to increased brand exposure and the potential for new revenue streams from the 'retailtainment' venues. The deal indicates an innovative approach to marketing and customer engagement, which could be received positively by investors.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80