Albertsons Media Collective Selects Criteo To Power Its Retail Media Ecosystem
Portfolio Pulse from Benzinga Newsdesk
Criteo (NASDAQ:CRTO) has partnered with Albertsons Media Collective, the retail media arm of Albertsons Companies (NYSE:ACI), to enhance its retail media network. Criteo will support Albertsons' onsite sponsored ad offerings and plans to introduce new ad formats. The partnership will provide CPG brand partners with access to premium inventory and campaign execution through Criteo's demand and supply-side offerings. Criteo's Commerce Max DSP and Commerce Yield will be integrated into Albertsons' Media Collective, offering self-service solutions for advertisers. The collaboration aims to provide greater flexibility and diverse ad formats for full-funnel advertising strategies.
January 09, 2024 | 2:07 pm
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Albertsons Companies' partnership with Criteo through its Albertsons Media Collective is expected to enhance its advertising capabilities and monetization of online assets, potentially leading to increased revenue from its retail media network.
Albertsons Companies is likely to benefit from the partnership with Criteo by improving its retail media offerings and monetizing its online assets more effectively. This could lead to increased revenue streams and a stronger position in the retail media market.
CONFIDENCE 75
IMPORTANCE 65
RELEVANCE 70
POSITIVE IMPACT
Criteo's partnership with Albertsons Media Collective is expected to enhance its retail media network and offer new ad formats, which could lead to increased revenue and market share in the retail media space.
The partnership with Albertsons Media Collective is likely to have a positive impact on Criteo's business by expanding its ad offerings and potentially increasing its revenue. The retail media market is growing, and this collaboration positions Criteo favorably within the industry.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 80