Mercedes Benz Partners With Will.i.am To Turn Your Acceleration, Braking And Steering Movements Into Actual Music
Portfolio Pulse from Anan Ashraf
Mercedes-Benz Group (OTC:MBGAF) has collaborated with Will.i.am to create the MBUX SOUND DRIVE, a system that turns driving dynamics such as acceleration, braking, and steering into music. The system uses vehicle sensors to generate music tracks in real-time, reflecting the car's movements. Demonstrated at CES 2024, it is set to launch globally in mid-2024 for select vehicles. This partnership builds on previous collaborations between Will.i.am and Mercedes AMG.
January 09, 2024 | 12:48 pm
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Mercedes-Benz Group has introduced MBUX SOUND DRIVE in partnership with Will.i.am, aiming to enhance the driving experience by integrating music with vehicle dynamics.
The introduction of MBUX SOUND DRIVE is likely to be perceived positively by consumers and investors as it showcases Mercedes-Benz's commitment to innovation and enhancing the driving experience. This could lead to increased interest in select models that will feature this technology, potentially boosting sales. However, as the launch is set for mid-2024, the immediate impact on the stock might be moderate, with more significant effects closer to the release date.
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