The initiation of coverage by BMO Capital with a Market Perform rating generally suggests a neutral outlook, indicating that the stock is expected to perform in line with the market or sector. The announcement of a price target provides a benchmark for investors, but since the rating is not particularly bullish or bearish, the short-term impact on the stock price is likely to be moderate. The confidence in this analysis is high due to the direct mention of the company and the clear actions taken by the analyst.