The initiation of coverage by BMO Capital with a Market Perform rating suggests a neutral stance on Lyft's stock, implying that the stock is expected to perform in line with the market or sector. The price target of $15 provides a reference point for investors but does not suggest significant upside or downside, hence the neutral score. The relevance is 100 as the news is directly about Lyft. The importance is set at 75 because analyst ratings can influence investor perception and stock performance, but it is not as critical as financial results or major corporate events. The confidence level is at 90, reflecting the typical impact of analyst coverage initiations on stock prices.