The initiation of coverage by BMO Capital with a Market Perform rating suggests a neutral stance on eBay's stock performance in the short term. The price target of $49 provides a benchmark for investors but does not imply significant upside or downside, hence the neutral score. The relevance is high as the news is directly about eBay. The importance is significant as analyst ratings can influence investor perception and stock performance, but it is not at the highest level as the rating is neutral rather than a strong buy or sell. The confidence level is high due to the credibility of BMO Capital as a financial institution providing the rating.