The initiation of coverage by BMO Capital with a Market Perform rating suggests a neutral outlook on TripAdvisor's stock, indicating that the stock is expected to perform in line with the market. The price target of $20 provides a reference point for investors but does not imply significant upside or downside, hence the neutral score. The relevance is high as the rating directly pertains to TripAdvisor. The importance is significant as analyst ratings can influence investor perception and stock performance. The confidence level is high due to the clear and direct nature of the analyst's rating and price target.