'Panasonic And Amazon Team Up On Smart TVs That Suggest Content; Flagship OLED Model Showcased At CES To Roll Out In Japan And Europe In Spring' - Nikkei Asia
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Panasonic Holdings is collaborating with Amazon to create smart TVs that recommend content based on user viewing history. Showcased at CES, the OLED model with Amazon's Fire TV will launch in Japan and Europe in spring. The TVs will also aim to integrate with in-vehicle displays and smartphones for a seamless content experience. Despite a 5% decline in global flat-screen TV shipments in 2022, Panasonic is innovating to compete with market leaders like Samsung and Hisense.
January 08, 2024 | 5:06 pm
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Amazon's partnership with Panasonic for smart TVs could enhance the reach of Amazon's Fire TV technology and content recommendation capabilities.
Amazon's involvement in the smart TV market through the partnership with Panasonic could lead to increased user engagement with its Fire TV platform and potentially drive up sales of content and services offered through Amazon's ecosystem.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Panasonic's new smart TV initiative with Amazon could revitalize its presence in the TV market, where it currently holds a 1% share.
The partnership with Amazon and the introduction of advanced smart TVs may help Panasonic to capture more market share and stand out in a competitive industry, despite the overall decline in global TV shipments.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 90