Heron Therapeutics Announced Five-Year Distribution Partnership With CrossLink Life Sciences To Expand Promotional Effort for ZYNRELEF
Portfolio Pulse from Charles Gross
Heron Therapeutics, Inc. (NASDAQ:HRTX) has entered into a five-year distribution partnership with CrossLink Life Sciences, LLC to enhance the promotion and sales network for ZYNRELEF, an extended-release solution for orthopedic indications. The partnership will add approximately 650 representatives to Heron's sales network over the next year, with CrossLink being compensated on a fixed-fee per vial basis.
January 07, 2024 | 10:16 pm
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Heron Therapeutics' partnership with CrossLink Life Sciences is expected to significantly expand the sales and promotion of ZYNRELEF, potentially leading to increased revenue.
The partnership with CrossLink Life Sciences is directly aimed at increasing the sales force and promotional efforts for ZYNRELEF, which could lead to higher sales and revenue for Heron Therapeutics. The addition of 650 sales representatives is a significant expansion that is likely to have a positive impact on the company's market penetration and financial performance in the short term.
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