The appointment of a new CFO with a strong background in finance and accounting is generally seen as a positive move for a company. Whitaker's experience with large corporations and entrepreneurial ventures, along with his CPA certification, suggests he is well-equipped to manage SOBR Safe, Inc.'s financial strategy. This could lead to positive investor sentiment in the short term. However, the impact may be moderated until the final employment contract details are disclosed, which could contain significant information affecting the company's financial management.