The Messi Effect: Sportsbook Says Betting On Inter Miami, Major League Soccer 'Exponentially Massive' In 2023
Portfolio Pulse from Chris Katje
The arrival of Lionel Messi to Inter Miami has led to a significant increase in betting activity on Major League Soccer, particularly on Inter Miami matches and Messi-related bets. Bet365 reported that betting on Inter Miami was 'exponentially massive' and often increased 'by thousand-fold.' Messi's impact on betting was more significant than on the overall match and other soccer betting markets. DraftKings Inc (NASDAQ:DKNG) also acknowledged Messi's influence, with CEO Jason Robins predicting a big change for MLS due to Messi. Both Bet365 and DraftKings offered boosted bets on Messi and Inter Miami.
January 05, 2024 | 2:34 pm
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DraftKings Inc (NASDAQ:DKNG) has experienced increased betting activity due to Lionel Messi's move to Inter Miami, with the company's CEO predicting a significant impact on MLS betting.
The article indicates that Messi's arrival in MLS has led to a substantial increase in betting activity, which is likely to positively impact DraftKings' revenue from soccer betting. The CEO's statement about Messi being a game changer for MLS suggests that the company may see continued growth in this market segment.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80