Beyond Reels And Photo Dumps: Instagram Head Mosseri Points To 'More Interesting' Benign Uses — Like All Those 'Party Accounts'
Portfolio Pulse from Rounak Jain
Instagram's head, Adam Mosseri, has acknowledged a trend where teenagers use private Instagram accounts to plan parties, hinting at the event's date in the bio. These 'party accounts' are set to private and share the party's address shortly before it starts. This trend, which began in Los Angeles, has spread nationwide. The practice is also occurring on WhatsApp, another app owned by Meta Platforms Inc. (NASDAQ:META). Users see this as a potential area for Instagram to develop an official feature for event coordination, which could benefit individuals and businesses.
January 05, 2024 | 11:55 am
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Meta Platforms Inc., which owns Instagram and WhatsApp, may see increased engagement on these platforms due to the trend of 'party accounts' for event planning. This could potentially lead to the development of new features to officially support such uses, providing additional value to users and possibly opening up new revenue streams if businesses adopt the feature for event marketing.
The article highlights a user-generated trend that could influence Meta's product development strategy. If Instagram and WhatsApp capitalize on this trend by introducing new features for event planning, it could enhance user experience and engagement. This could be particularly beneficial if businesses adopt these features for marketing, potentially leading to increased advertising revenue. However, the impact is speculative as it depends on Meta's decision to pursue this opportunity.
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