T-Mobile's Long-Standing Free Netflix Bundle Could Soon Start Including Ads
Portfolio Pulse from Rounak Jain
T-Mobile US Inc. is altering its 'Netflix On Us' perk to include ads starting Jan. 24. Customers with the Netflix Basic benefit will be upgraded to the Standard plan with ads. T-Mobile's Go5G Next plan subscribers will also get access to Hulu (with ads), in addition to Apple TV+ and MLB.TV. Netflix has introduced an ad-supported tier that allows downloading of movies and shows, which will be ad-free, across all 12 regions where this tier is available. This change comes after Netflix's price increase in October 2023.
January 05, 2024 | 8:50 am
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POSITIVE IMPACT
Netflix's new ad-supported tier with downloadable content positions it uniquely in the market, which could attract more users despite the recent price hike.
Netflix's move to allow ad-free downloads on its ad-supported tier is a competitive advantage that could help retain and attract customers, even after increasing subscription costs. This could have a positive impact on subscriber growth and revenue.
CONFIDENCE 70
IMPORTANCE 65
RELEVANCE 70
NEUTRAL IMPACT
T-Mobile's inclusion of ads in its 'Netflix On Us' perk and the addition of Hulu may affect customer satisfaction and could influence churn rates.
The introduction of ads to a previously ad-free perk could be met with mixed reactions from customers, potentially affecting customer satisfaction. However, the addition of Hulu and other services could offset any negative impact by providing added value.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80