Snoop Dogg Elevates Olympic Spirit As NBC's Paris 2024 Correspondent: Will He Smoke The Competition?
Portfolio Pulse from Maureen Meehan
Snoop Dogg has been announced as NBCUniversal's Special Correspondent for the Olympic Games Paris 2024. Owned by Comcast Corp (NASDAQ:CMCSA), NBCUniversal will feature Snoop Dogg's unique perspective during primetime coverage. Snoop's previous commentary roles, including the 2021 Olympics in Tokyo, have been well-received. The article also discusses the World Anti-Doping Agency's (WADA) recent policy change, raising the THC testing threshold from 15 ng/mL to 150 ng/mL, following the ban of Sha'Carri Richardson from the Tokyo Olympics for cannabis use. Research indicates that marijuana does not enhance sports performance.

January 04, 2024 | 10:24 pm
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Comcast Corp's NBCUniversal will feature Snoop Dogg as a Special Correspondent for the Paris 2024 Olympics, potentially attracting a larger audience with his unique style and commentary.
Snoop Dogg's involvement in NBCUniversal's coverage of the Paris 2024 Olympics could draw in viewers, especially those who enjoyed his previous commentary roles. This partnership may positively impact Comcast's viewership ratings and advertising revenue during the Olympic Games.
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