"Walmart And Unity To Bring Immersive Commerce To Games, Virtual Worlds And Apps; New API Enables Physical Commerce Opportunities Contextually And Natively, Offering Players A Seamless Experience" - Walmart
Portfolio Pulse from Benzinga Newsdesk
Walmart and Unity have announced a partnership to integrate Walmart's commerce APIs into Unity-developed games and apps, allowing for the sale of physical items within virtual experiences. This collaboration aims to merge the physical and digital worlds, providing a seamless experience for users and a new revenue stream for developers. Walmart has already tested this concept with games like House Flip, Avakin Life, and ZEPETO, and plans to offer an official Unity SDK for developers.
January 04, 2024 | 2:42 pm
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POSITIVE IMPACT
Unity's collaboration with Walmart to enable the sale of physical goods in virtual environments could attract more developers to its platform and create additional monetization opportunities.
By offering developers the ability to monetize through physical sales within their games and apps, Unity is enhancing its platform's attractiveness and utility, which could lead to increased usage and revenue.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Walmart's integration with Unity could enhance its digital presence and open up new revenue channels through in-game and in-app purchases of physical goods.
The partnership with Unity positions Walmart at the forefront of immersive commerce, potentially increasing its appeal to a tech-savvy demographic and driving sales through a novel channel.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80