SoFi Accelerates Retirements With 2% Match On IRA Contributions; Doubles The Previously Announced 1% IRA Match Offered In Late 2023
Portfolio Pulse from Benzinga Newsdesk
SoFi Invest has announced a 2% match on all eligible IRA contributions through Tax Day 2024, doubling the previously announced 1% match from late 2023. This initiative aims to alleviate tax season anxiety for investors, particularly Gen X'ers, Millennials, and Gen Z who feel underinvested. SoFi Invest also offers tools and resources such as access to CFPs, fractional share trading, and educational content to support members' financial goals.
January 04, 2024 | 2:39 pm
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SoFi Invest's new 2% IRA match offer through Tax Day 2024 is likely to attract more customers and increase engagement with their platform, potentially boosting the company's revenue and customer base.
The announcement of a 2% IRA match is a significant enhancement from the previous 1% offer and is expected to be well-received by existing and potential customers. This could lead to increased account openings and contributions, thereby potentially increasing SoFi's assets under management in the short term. The focus on tax season savings and the provision of additional investing tools and resources are likely to improve customer retention and attract new investors looking for guidance and incentives.
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