Apple Remains 'Undisputed' Leader In Premium Smartphone Category, But Huawei's Comeback Has Eaten Into Its Share
Portfolio Pulse from Rounak Jain
Apple Inc. (AAPL) continues to lead the premium smartphone market with a 71% share in 2023, despite a slight decline from 75% in 2022 due to Huawei's resurgence in China with the Mate 60 series. The premium market, with phones over $600, is expected to make up a quarter of global sales and 60% of revenue in 2023. The ultra-premium segment, above $1,000, is driving growth, particularly in China, Western Europe, India, and the Middle East and Africa, with India growing the fastest. This growth occurs despite a general slowdown in smartphone sales, with consumers opting for higher quality, longer-lasting devices.
January 04, 2024 | 11:36 am
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Apple Inc. maintains a strong position in the premium smartphone market with a 71% share in 2023, though slightly reduced from 2022 due to competition from Huawei.
Apple's slight decline in market share is offset by the overall growth of the premium segment, indicating a stable demand for its products. The impact on the stock is likely neutral as the market share remains dominant and the premium segment is growing.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
NEUTRAL IMPACT
Samsung Electronics is contributing to the changing market shares in the premium smartphone segment with its Galaxy S23 series and foldable phones.
Samsung's presence in the premium market with new product launches is significant, but the article does not provide enough data on market share change to predict a strong impact on the stock price. The neutral score reflects this uncertainty.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70