New Year Resolution Stocks: Can Getting Fitter Be A Winner On The Stock Market?
Portfolio Pulse from Neil Dennis
As the New Year begins, investors may consider the impact of resolutions on fitness and health-related stocks. Planet Fitness (PLNT) saw a 0.7% increase, while Anheuser-Busch Inbev (BUD) fell 0.5% on the first trading day of 2024. Historical data shows mixed results for stocks like W.W. International (WW) and Peloton (PTON), with no clear trend correlating New Year resolutions to sustained stock performance. Pharmaceutical companies like Novo Nordisk (NVO) and Eli Lilly (LLY) have seen significant gains due to their weight loss drugs, with shares up 50.7% and 60.7% respectively in 2023.

January 02, 2024 | 5:58 pm
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NEGATIVE IMPACT
Anheuser-Busch Inbev shares fell 0.5% on the first trading day of 2024, possibly affected by reduced alcohol consumption due to New Year resolutions.
BUD's decline could be related to the typical decrease in alcohol sales in January. However, the impact of New Year resolutions on long-term stock performance is uncertain.
CONFIDENCE 60
IMPORTANCE 50
RELEVANCE 60
NEGATIVE IMPACT
Peloton shares also down around 2% on Tuesday, with historical performance showing no sustained impact from New Year resolutions.
PTON's decline may reflect a broader market trend rather than a direct result of New Year resolutions, as past performance has varied.
CONFIDENCE 50
IMPORTANCE 40
RELEVANCE 50
NEGATIVE IMPACT
W.W. International shares were down around 2% on Tuesday, with no clear correlation to New Year resolutions.
WW's stock performance does not show a consistent pattern that can be directly linked to New Year resolutions, indicating other factors at play.
CONFIDENCE 50
IMPORTANCE 40
RELEVANCE 50
POSITIVE IMPACT
Eli Lilly's shares have jumped 60.7% in 2023, thanks to the performance of its weight loss drugs.
LLY's impressive stock performance is attributed to the success of its weight loss drugs, suggesting a strong investment opportunity.
CONFIDENCE 80
IMPORTANCE 90
RELEVANCE 80
POSITIVE IMPACT
Novo Nordisk's shares have gained 50.7% in 2023, driven by strong sales of its weight loss drugs.
NVO's significant share price increase is largely due to the popularity and sales of its weight loss drugs, indicating a positive outlook for investors.
CONFIDENCE 80
IMPORTANCE 90
RELEVANCE 80
POSITIVE IMPACT
Planet Fitness shares rose 0.7% on the first trading day of 2024, potentially benefiting from New Year fitness resolutions.
The increase in PLNT shares may be attributed to the seasonal trend of higher fitness club memberships in January. However, historical data shows that such trends may not have a lasting impact on the stock.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 70