Apple Broke 12-Year Tradition By Skipping New iPad Release In 2023 For The First Time
Portfolio Pulse from Benzinga Neuro
Apple Inc. (NASDAQ:AAPL) did not release a new iPad in 2023, breaking a 12-year tradition of annual updates since the product's debut in 2010. The company's strategy may reflect changing consumer behavior and feedback on the iPad lineup's complexity. Analysts anticipate a significant hardware refresh for all iPad models in 2024, with rumors of six new models, including a 12.9-inch iPad Air and a feature-rich iPad Pro.
January 02, 2024 | 1:07 pm
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Apple's break from its annual iPad release tradition may indicate a strategic reassessment, potentially leading to anticipation for a significant refresh in 2024.
The lack of a new iPad release in 2023 is a significant deviation from Apple's usual product cycle, which may initially concern investors. However, the anticipation of a substantial hardware refresh in 2024, including the potential release of six new iPad models, could maintain or even increase investor interest in AAPL. The short-term impact is likely neutral as the market absorbs this strategic shift and looks forward to the updates promised for the next year.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80