Meta's Quest 2 VR Headset Gets a Permanent Price Slash: Dive into Virtual Reality for Less
Portfolio Pulse from Anusuya Lahiri
Meta Platforms, Inc. (NASDAQ:META) has permanently reduced the price of its Quest 2 VR headset following the launch of Quest 3. The 128GB model is now $249, down from $299, and the 256GB model is $299, down from $349. Prices for various Quest 2 accessories have also been lowered. This move comes after a previous price increase in July 2022 and a reversion to the original price in June. The price cut aims to make VR more accessible and boost sales, which have been affected by shoppers' reluctance to try on headsets in stores due to hygiene concerns. Meta's VR platform includes over 500 games, with Roblox Corp (NYSE:RBLX) available on the Quest via the Meta Quest Store. META shares were down 1.31% at $349.31 in the last check.
January 02, 2024 | 2:41 pm
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NEUTRAL IMPACT
Meta Platforms has permanently reduced the price of its Quest 2 VR headset and accessories, aiming to increase sales and make VR more affordable.
The price reduction of the Quest 2 VR headset is a strategic move to increase sales and market penetration, which could potentially lead to higher revenue in the long term. However, the immediate market reaction shows a slight decline in META shares, indicating mixed investor sentiment. The impact is neutral short term as the price cut could be seen as a way to clear inventory before the Quest 3 gains more traction, but it could also be perceived as a positive step towards making VR more accessible.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90
POSITIVE IMPACT
Roblox Corp's presence on the Meta Quest Store could see increased user engagement due to the reduced price of the Quest 2 headset.
Roblox Corp's game being available on the Meta Quest Store could benefit from the price reduction of the Quest 2 headset as it may lead to an increase in the user base and engagement within the VR environment. This could be positive for RBLX in the short term, as it may drive higher usage and potentially revenue from VR users.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50