Want To Score A Date On Hinge? CEO Has This Tip That Can Boost Your Chances By More Than 40%
Portfolio Pulse from Benzinga Neuro
Hinge CEO Justin McLeod suggests that sending voice messages can increase the chances of securing a date by 40%. Despite the rise in popularity of voice and video communication, some users are hesitant to upload videos. However, McLeod emphasizes the effectiveness of combining photos with voice recordings to give a more complete sense of personality. Hinge, acquired by Match Group (NASDAQ:MTCH) in 2018, facilitated over 30 million dates and earned about $284 million in revenue last year.
December 30, 2023 | 1:39 am
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Match Group, owner of Hinge, may see increased user engagement and potentially higher revenue as users adopt the CEO's advice to use voice messages, which could lead to more successful dating experiences.
The CEO's endorsement of voice messages is likely to encourage more users to engage with the app in a new way, potentially increasing user activity and retention. As Hinge is part of Match Group, positive changes in user behavior on Hinge could reflect favorably on Match Group's overall performance, especially if this leads to increased revenue as suggested by the previous year's earnings.
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